Wednesday 15 October 2008

Evaluating a TOTP Double Page Spread





This is a double page spread from Top Of The Pops magazine which I have chosen to analyse. The article is about the upcoming film 'High School Musical 3'. The first two High School Musicals were screened on the Disney Channel and they became a massive success world wide with a huge fan base. High School Musical 3 is going to be coming to the cinema soon and this article has vital information for fans. It shares the on and off set secrets of the main stars, a list of the songs from the film to download and exciting features in the film. High School Musical is extremely popular amongst many age groups, in particular the target audience of this magazine. Top Of The Pops features many articles on High School Musical and the actors in the film, so it definatley sells as there is a huge market.

The same colour scheme is used, the majority blue and green, and other details are in yellow and white. Green is the most eye catching colour on the page and most of the important information is conveyed via this colour. For example; the background of the word 'secrets' in the title, the border of the images of the characters, the background of every other column containing character info and the background of every other box of info at the bottom of the pages. The rest of the background is in blue which is another attention grabbing colour. The background of the bottom of the pages is white, this looks like it's been divided from the rest of the page and gives the effect that they are providing alot of extra information. White is the font colour used for the texts, apart from on the white backgrounds. White looks very clear against the blue and green, so it's legible for the reader. Yellow is used on important parts of text, like sub headings. For example; The outlines of the characters names, the titles of the boxes of text at the bottom of the pages and key words in the title such as 'secrets' 'revealed' and 'official'. Every page feature on the double spread has an element of yellow text on the green background. The bright colours combined are extremely eye catching, so the readers drawn to all the features on the page, this makes the double page spread look packed with information.

On a double page spread for the specific target audience, alot of images are present. Mid shots are used in the images of every character and they all have direct eye contact with the reader, they're also smiling or showing positive facial expressions. The reader shares a connection with the images from the first glance and the fact that they are smiling creates a sense of them inviting the reader to learn more about them. A fun image had been placed next to some of the characters. They confirm character traits and give connotations eg; 'brainy' 'sporty'. The image of Zac Effron, who plays the lead male role in the film, is slightly larger than the other characters. This emphasises his importance as many young girls are crazy about him. The images in the boxes at the bottom of the pages are roughly the same size and are screen shots taken from the film.

The smallest font is a simple legible style and is used for the text in articles through out the magazine. The characters names are in sans serif and have a feminine suitability, this font is only used for that purpose on this double page spread. The sub headings are in bold, capitals and are larger than the smaller text. This makes it very clear and allows the reader to read it quickly. The fonts schemes are repeated on this double page and through out the magazine.

The language used appeals to the target audience. Although the text is quite formal and informative, there are puns used for sub headings. For example, underneath the characters names; 'Beauty & Braniac' 'Drama queen' 'Wild Cats star player'. This gives the association of the characters, but words such as 'brainiac and drama queen' are typically descriptive words said by the target audience. Also, there is a feature at the top; 'WARNING! PLOT LINES REVEALED' This makes it more exciting for the reader as it's secretive information.





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